Episode 57

How to Find Your Purpose | Crafting Your Unique Message as a Founder

Published on: 26th September, 2024

Are you a founder or entrepreneur struggling to find your purpose? In this episode, I discuss messaging and purpose expert Brad Bucceri to uncover the secrets behind living and working with purpose. Brad shares powerful insights on how to align your life and business with a deeper sense of meaning. Discover how to identify your "golden thread," overcome emotional roadblocks, and create a purpose-driven business that resonates with your audience.

Key topics include:

  • How your purpose is hidden in your biggest problem
  • Defining purpose in a business context
  • The balance between logic and emotion in decision-making
  • How purpose drives success in business and personal growth
  • How to use your story and unique journey to connect with customers
  • Why small impacts can lead to big transformations


If you're a founder, business owner, or entrepreneur seeking to deepen your understanding of purpose and make a meaningful impact, this episode is for you!


Chapters:

  • [00:01] Brad Raw’s Journey to Finding Purpose
  • [00:03] How Your Purpose is Hidden in Your Problem
  • [00:04] What Does Purpose Really Mean?
  • [00:06] Purpose vs. Impact in Business
  • [00:09] The Golden Thread: Discovering Your Recurring Themes
  • [00:13] Shifting from Perception to Perspective
  • [00:20] Using Purpose to Drive Business Success
  • [00:27] How to Find Purpose: A 6-Step Process
  • [00:35] Emotional Alignment: Connecting with Your Audience
  • [00:43] The Risks of Ignoring Purpose: Burnout and Depression
  • [00:48] The Power of Asking the Right Questions
  • [00:52] Final Thoughts on Finding Purpose and Business Success

Get in touch with Sal

If this episode has caught your attention and you wish to learn more, then please contact me.

Get in touch with Brad

If this episode has caught your attention and you wish to learn more, then please contact Brad.


Link to the episode I mentioned about Anthropology with Jenny Powers -, "On The Origin Of Being'

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About the Podcast

Mindset, Mood & Movement: Systems Thinking for Founder
Human performance podcast for life and business
Welcome to the Mindset, Mood & Movement Podcast. Your essential resource for founders, freelancers, and business owners looking to optimise their mindset, health, and business success.

Dive deep into the realm of human performance with us as we explore the systemic connections between psychology, emotions, and physical wellbeing, and their profound impact on achieving success and fulfilment in both personal and professional life.

Discover 3 key outcome areas: enhancing performance, redefining fulfilment, and cultivating peace of mind. Join me as I feature guest specialists in various fields, offering invaluable insights and expertise plus mini-episodes where I address specific challenge and provide actionable guidance on overcoming these obstacles.

Each episode is crafted to provide education, tools and strategies for you, whether you're navigating the complexities of entrepreneurship or seeking personal growth in your professional journey. My podcast serves as your ultimate guide to self-improvement and achieving excellence in your endeavours.

Expect to gain practical insights, delve into expert interviews, and receive actionable strategies tailored to the unique needs of small business owners and ambitious individuals striving to make a positive impact on the world.

About your host

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Sal Jefferies

I’m Sal - Human Performance Coach, Educator and Founder.

Everything I coach and teach is what I practice in my life. Mindset work including psychological and emotional development. And for my physical health, I do strength training, fitness and breathing practices. In all areas, I'm constantly learning and always growing.

At mid-life, I'm curious to how we can shape the second half of our life whilst using the latest science and learning's from psychology, emotional regulation and physical health. Over the last 25 years, I have immersed myself in many Eastern influences from philosophy, yoga and meditation. I find in our current world, there's much to learn by combining the latest science with ancient wisdom.

For me, working on the mind is paramount. Also, remaining fit, healthy and curious helps me increase performance, find fulfilment and create peace of mind. I believe this is important both a personal and professional life.

My professional endeavours, which inform my work, include:
Human Performance Coaching (for Founders), Contemporary Psychotherapist, Yoga Teacher, Strength & Conditioning Trainer and Breathwork Trainer. Before this latest chapter of my life, I've been a Photographer, Advertising Exec & Dancer.

When I'm not working, educating or learning, I'll be out with my dogs by the sea in Brighton, UK.